"Big Day" - Hero :30
VIKINGS - MN LOTTERY
Integrated Campaign
The Challenge: Leverage newfound excitement and hope (sparked by a new coach and other welcome changes to the team) to convince Vikings fans to celebrate the football season with the new Vikings Big Ticket scratch games.
Concept: It’s that time of year — when Minnesota gets a little louder, a little purpler, a little Skol-ier. And with all the excitement and potential this season holds, Vikings fans are stepping up their game. Literally.
It’s time to go big with the new Vikings Big Ticket scratch game.
Additional Video Spots
Social Posts
I'MN Wordmark
Unfortunately, we couldn't get this sprayed on the actual hash marks of an NFL field, so we took this spray-painted big idea to social instead.
Big Game-Day Gear
A massive foam finger outside Vikings games and fan events is sure to stand out in a big way. With a Minnesota Lottery street team handing out swag and helping take photos — or directing people to where they can get Vikings Big Ticket scratch games — fans will leave knowing the best way to go big this season.
Concept Sketch
Role
Ideation
Art Direction
Typography
Collaboration With
Periscope - Agency
Scott Dahl - Group Creative Director
Caleb York - Copywriter
John Pesavent - Producer
Plural Films
OTHER PROJECTS
Caribou / Robitussin / Spotify / American Express / AZ Tourism