GOOGLE NEST HELLO

Integrated Campaign for a Video Doorbell

The Challenge: Show the growing demographic of single female homeowners that the Hello Video Doorbell by Google Nest makes you feel safer in your home.


Concept:  Living alone can make each odd noise feel like the beginning of your own personal horror movie. Stop always jumping to scary conclusions by knowing what’s at the door.

Spoof Horror Movie  Posters

Posted alongside other movie posters at theaters and around town, this guerilla tactic focuses on how mundane happenings can feel terrifying.

Instagram Reels / Tik Tok

The Hello would make most hit horror movies monumentally shorter.

Print Ads

#HouseholdHorrors Story Sharing

Social posts would encourage audiences to share the stupidest things that have scared the **** out of them in their home.

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#HouseholdHorrors Microsite

Compile submissions from the hashtag across platforms so people can vote to decide the scariest non-scary things. Those with the top submissions will receive a free Hello Video Doorbell.

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Housewarming Gift

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Role

Strategy / Ideation / Art Direction / Design /

Copywriting / Video Editing

Collaboration With

Kate Lux