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Hefty Compostable
Printed Paper

Product Launch Spots

The Challenge: Show that new Hefty Compostable Printed Paper Plates are an ultra strong, stylish paper plate you can feel better about using everyday​.

Solution: Brands like to release limited editions of their new products to generate excitement. However, since the plates are compostable, every plate is limited edition -- that is, before they return to the earth.


Confusion around their limited edition nature, plus the plates' stylishness and strength, has people hurrying to get them before they’re gone.

"Stampede" :30

Cut-Downs + Bumpers


Art Direction

Collaboration With

Periscope - Agency

Heath Pochucha - ECD
Nick Paulson - Sr. Copywriter
Producer - Bill Berg
Rick Darge - Director

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