Hefty Compostable
Printed Paper

Product Launch Spots

The Challenge: Show that new Hefty Compostable Printed Paper Plates are an ultra strong, stylish paper plate you can feel better about using everyday​.

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Solution: Brands like to release limited editions of their new products to generate excitement. However, since the plates are compostable, every plate is limited edition -- that is, before they return to the earth.

Confusion around their limited edition nature, plus the plates' stylishness and strength, has people hurrying to get them before they’re gone.