Forest Carbon Works
INTEGRATED CAMPAIGN
The Challenge: Convince small landowners that starting a project with Forest Carbon Works is a way to secure their legacy.
Concept: The Chainsaw that Saves Trees.
Landowners know that, contrary to public perception, saving every tree won’t save them all. Using a chainsaw is what makes you a conservationist - a green-collar conservationist interested in earning a passive income while actively preserving — and enjoying — your land.
Out of Home
Intrigue folks to visit Chainsaw That Saves Trees.com to learn more about Forest Carbon Works and how chainsaws help conserve forests.
Direct Mail
Appealing to our targets' inner conservationist, we dubbed legacy-seeking landowners Green-Collar Conservationists and called them to work with Forest Carbon Works for the love of the land.
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Short + Longform Video
Paid ads and a website awareness video combined forces to build additional intrigue about chainsaw as a tool of conservation, while building trust with an audience unfamiliar with Forest Carbon Works.
The work, worked -- leading to a
5x increase in FCW forest carbon projects.
... and some local news.
Role
Art Direction
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In Collaboration With...
Periscope - Agency
Nick Paulson - Copywriter
Brett Essman - Art Director
John Pesavant - Producer
Steve Holmes - Director
Scott O’Leary - Creative Director
Recognition
2022 Campaign US Power of Purpose Shortlist​