Forest Carbon Works
The Challenge: Convince small landowners that starting a project with Forest Carbon Works is a way to secure their legacy.
Concept: The Chainsaw that Saves Trees.
Landowners know that, contrary to public perception, saving every tree won’t save them all. Using a chainsaw is what makes you a conservationist - a green-collar conservationist interested in earning a passive income while actively preserving — and enjoying — your land.
Appealing to our targets' inner conservationist, we dubbed legacy-seeking landowners Green-Collar Conservationists and called them to work with Forest Carbon Works for the love of the land.
Short + Longform Video
Paid ads and a website awareness video combined forces to build additional intrigue about chainsaw as a tool of conservation, while building trust with an audience unfamiliar with Forest Carbon Works.
The work, worked -- leading to a
5x increase in FCW forest carbon projects.
... and some local news.
In Collaboration With...
Periscope - Agency
Nick Paulson - Copywriter
Brett Essman - Art Director
John Pesavant - Producer
Steve Holmes - Director
Scott O’Leary - Creative Director
2022 Campaign US Power of Purpose Shortlist