SPORTSMAN'S GUIDE GENERATORS

Integrated Campaign

Small generators, such as the dual-fuel variety by Sportsman's Guide, are helpful to keep household essentials running during blackouts; there are consequences if those essentials stop working.

With 32-55 y.o. homeowners with children in mind, this campaign sets out to present ridiculous, unrealistic “hacks” to mitigate these consequences. With these circumstances, a generator is clearly the better solution.