Caribou cabins will be tucked in locations where a break from the world outside is welcome -- whether that be on the ski slopes to escape the cold, or in a busy city in need a calm moment amidst the hustle and bustle.
Brand Boost - "Escape to Your Cabin"
The Challenge: Strengthen Caribou’s brand voice & build brand awareness in cities new to Caribou among 25-35 years olds who live with busy schedules, a lot of stress, and crave to find time for themselves.
Concept: Everyone has moments in life where they wish that they could escape to a cabin far, far away. A Caribou Coffee shop is a cozy cabin retreat to escape stress and the daily grind.
Out of Home - Transit
Instagram Filter & Stickers
A little kit with everything you need to create a Caribou cabin escape right at home, complete with a mug, coffee blend, and snazzy socks.
This updated website better defines Caribou's aesthetic and brand story.
Ideation / Art Direction / Design / Copywriting
Gold Student ADDY, Integrated Advertising Campaign (Consumer) /
Gold Student ADDY, Out of Home Campaign / Silver Student ADDY, Social Media Campaign / Student ADDY, Judges Choice