The Art of the Browse | #BackToBrowsing
Challenge: In the wake of a global pandemic, 1 in 4 small businesses are under threat of permanent closure. Getting customers back to shopping safely is critical to their survival.
Solution: AmEx, already a champion of small businesses, sets out to remind people of the fine art of the browse, along with the proper etiquette that makes for artful browsing, politeness, and safety.
Animated Social Ads
Inspire people to browse IRL in places they’ve spent so much time browsing virtually during the pandemic.
Shop Small Shuffle
Encourage browsers to discover local shops, old or new, with the Shop Small Shuffle after not going out for what feels like an eternity.
Remind browsers of proper etiquette with OOH ads in shopping areas that log high foot-traffic.
Celebrate the art of the browse on Instagram with etiquette + safety tips, as well as spotlights of browsers’ favorite local spots they’ve shared under the tag #BackToBrowsing.