AMERICAN EXPRESS

The Art of the Browse  #BackToBrowsing

Challenge: In the wake of a global pandemic, 1 in 4 small businesses are under threat of permanent closure. Getting customers back to shopping safely is critical to their survival.


Solution: AmEx, already a champion of small businesses, sets out to remind people of the fine art of the browse, along with the proper etiquette that makes for artful browsing, politeness, and safety. 

AmEx - #BackToBrowsing

AmEx - #BackToBrowsing

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Animated Social Ads

Inspire people to browse IRL in places they’ve spent so much time browsing virtually during the pandemic.

PINTEREST

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FACEBOOK

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INSTAGRAM

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Shop Small Shuffle

Encourage browsers to discover local shops, old or new, with the Shop Small Shuffle after not going out for what feels like an eternity.

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OOH

Remind browsers of proper etiquette with OOH ads in shopping areas that log high foot-traffic.

Instagram Profile

Celebrate the art of the browse on Instagram with etiquette + safety tips, as well as spotlights of browsers’ favorite local spots they’ve shared under the tag #BackToBrowsing.

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Role

Ideation / Art Direction / Motion Media

Collaboration With

Anthony Lieberman