Hefty - Party Cups
Challenge: At a time where inflation and uncertainty are on the rise, leverage Times Square boards to convince holiday party hosts that joy isn’t a result of how much you spend, but time spent together using Hefty Party Cups.
Solution: Hefty Party Cups allow holiday revelers toast the gift of cheer. Show neighbors toasting between windows, while making the most of the real windows scattered across Times Square's Nasdaq board.
In Collaboration With...
Periscope - Agency
Heath Pochucha - Executive Creative Director
Gianna Orecchio- Copywriter
Maggie O'Brien - Executive Producer
Toast - Animation Partner