Apple TV+
FOR ALL FANKIND
The Challenge: Show up on social in a manner that marries true fandom with the speed of social in a way that builds excitement, Apple TV+ platform loyalty, and overall brand love.
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The Solve: Evolve all of Apple TV+ social handles with a blend of always-on and title-focused content that plays at the intersection of culture, wit, and the elevated aesthetic that the broader Apple brand is known for.
Tonally? Get witty with it. Visually? Capture the color of the spirit. Incite a smile in the mind.​
Ted Lasso Retention
As Ted Lasso was one of the breakthrough shows that put Apple TV+ on audience's radars, it was key to encourage them to hang onto their subscriptions after the Season 3 finale. Leaning into Lasso fandom and common themes with other comedy titles, retention posts mourned the end of an era while inspiring folks to hit play on something new.
Hannah Waddingham's
Home for Christmas Special
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In the midst of a dual actors and writers strike, it was time to promote a talent-rich musical special... sans recognizable Ted Lasso talent.
Turning to the social rabbit hole of cookie decorating, festive content fused music and stop motion with the deliciousness of a Christmas biscuit -- just in time to show off Hannah Waddingham + her crew's holiday hits -- along with key clips & screencaps from the special.
Flora & Son
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Flora & Son, a movie about a mother connecting with her son and finding love as she learns guitar, is a moving John Carney film heroing the power of music. So, how could that move audiences on social to tune in?
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Create the first-ever movie pressed into vinyl by TikTok creators, of course. ​
Repeatable Formats
To craft consistency on the Apple TV+ YouTube channel across titles, generating repeatable formats to fuel fascination and fandom around our titles proved essential. Here are how a couple of those concepts (Fan Theories x Extending Worlds) manifested.
Role
Ideation
Art Direction
Pro Level Fangirling
Collaboration With
Dentsu Creative - Agency
Bridget Jewell - ECD
Miro Yoon - ACD
Sam Stryker - ACD
Nick Lee - Copywriter
Meha Razdan - Copywriter