T-Mobile Social
REAL-TIME CONTENT
The Challenge: Convince gen-z and millennials who value experiences to see T-Mobile as a gateway to exclusive through the power of FOMO.
The Solve: Take a new approach to our feed with a lens of immersive reality, placing social audiences in the center of the action at T-Mobile even activations with dynamism in every shot.
Austin City Limits
This was our first shot at bringing a new brand look and feel to life on social, setting the bar for every event that followed.
Stagecoach
After setting the bar, we continued to fine-tune the craft of our approach to and aesthetic of every piece of content, from carousels to artist spotlights.
PGA at Quail Hollow
Shifting gears from music festivals to a PGA event was no small task -- but we still brought the POV and vibes while punching up.
Role
Ideation
Art Direction
Collaboration With
Dentsu Creative - Agency
Matthew Mortimer - GCD
Nick Lee - Senior Copywriter
Karina Illescas - Senior Producer
Ti22 - Production Co.
Aaron Smith - Photographer
Crawford Horton - Content Creator