Radio Cruise Control
Challenge: Build a connection between Spotify's Daily Drive playlist, car use, and leisure in an era where regular commutes are no longer the norm.
Solution: Escape everyday stress on a commute to nowhere while tuning into Spotify's newly-named Radio Cruise Control playlist.
Social platforms will serve as activation points, directing audiences towards Radio Cruise Control in Spotify's app.
For users in select areas, they can opt to head to a local scenic "nowhere" where a drone can take a souvenir shot from their #CommuteToNowhere.
After the user returns from their commute while jamming to Spotify's radio cruise control, they'll receive a sharable postcard featuring a photo of their very own journey.
Awareness for Spotify's Radio Cruise Control would be shared featuring real users' commutes to nowheres from all over.