Radio Cruise Control
Challenge: Build a connection between Spotify's Daily Drive playlist, car use, and leisure in an era where regular commutes are no longer the norm.
Solution: Escape everyday stress on a commute to nowhere while tuning into Spotify's newly-named Radio Cruise Control playlist.
Spotify - Radio Cruise Control | #CommuteToNowhere
Social platforms will serve as activation points, directing audiences towards Radio Cruise Control in Spotify's app.
For users in select areas, they can opt to head to a local scenic "nowhere" where a drone can take a souvenir shot from their #CommuteToNowhere.
After the user returns from their commute while jamming to Spotify's radio cruise control, they'll receive a sharable postcard featuring a photo of their very own journey.
Awareness for Spotify's Radio Cruise Control would be shared featuring real users' commutes to nowheres from all over.