Club Car
INTEGRATED CAMPAIGN
Challenge: Showcase the Club Car “Onward” PTV’s made-for-fun personality and inspire emotional connections.
The Solution: Inspire parents to turn typical family moments into fun, leisure ones. Choose fun with Club Car -- and Steer Onward.
Digital Video
Instagram Stories
Costal Radio Ad
Swap out sounds of stress for serenity.
Tik Tok
Golf is the sport of sophistication, but it doesn’t always have to be so serious.
Seasoned pros will tee up the #ChipOnward Tik Tok challenge creating user-generated content, which can then be repurposed for Youtube compilations.
From chipping skills to epic fails, choose fun and steer onward with Club Car.
Dealership Ads
Show off Club Car's personality in an space where they're often displayed side-by-side with competitors.
Print Ads
To be placed in business and golf magazines.
Role
Art Direction Co-Lead
Strategy
Ideation
Copywriting
Typography
In Collaboration With
Anthony Lieberman - Art Direction Co-Lead
Briana Avalos - Copywriting Lead
Anna Kate McGinty - Art Direction
Ned Cooper - Director
Isabella Garcia - Director of Photography
& a team of talented filmmakers